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You know how I mentioned another two Designers for Target collections? Finally got around to heading to the store- sure, I went a few days after it arrived... but the hype over fashion collaborations in Australia, after the Stella craze, is really not that big. The styles and range is an improvement from the Josh Goot and the quality considerably better than expected- keeping in mind that my expectations were minimal. I snapped a few pics on the camera phone, a sad little 1.3 megapixel thing that thankfully didn't make any strange noises whenever I took a photo (unlike my old Sony Ericsson), and here they are- apologies for the dismal resolution.
This is the dress you wanted to know more about, Lady! I think the clever lighting of the ad made it out to be more glamorous that it really is- it almost seems a little plain in real life now (the model looked trรจs chic in it, non?). But then again... I didn't try it on because I just had a feeling that it would slightly strange on me. I would be wary of the fabric though, because whilst an acceptable quality... it looks like just the thing which will snare horribly if your nails aren't smooth and buffed and perfectly neat.
The cute sequined bags that I mentioned. Didn't actually take a good look at them because I knew I wouldn't be buying it, but since they looked so shiny and well... shiny, I just had to take a photo. It a good way to keep up to date with the whole metallics trend that's lingering around. To me, the black has a whole lot more class that the white- the black makes me think of those darling trumpeters, pianists and sax players in smoky clubs- playing sexy, husky jazz/blues tunes which I adore!


Those black shorts are major! I'm not sure how I'd pull it off (maybe with sheer knee socks or thigh high socks? Or maybe not... the fabrics would clash terribly I imagine- ) but just look at the draping and the pleats and details at the waistband! They're too good to pass up! Maybe I'll buy them when they go on sale (once again, I'm pulling the its-not-good-enough-quality excuse).Oh, and regarding the last photo-
I was extremely against the purple/ beige eyelet shift when I first found it online, but seeing it in store is a whole different story! The material is fantastic compared to most of the other cheaper looking ones- it looks very stiff, holds its shape well and is everything I think a nice shift should feel like. If you were planning to buy just one thing from these 2 collections, I would have to say the shift. Nothing else adds up quite as well.
Unless of course, you preferred the swimwear- all those frilly one pieces and bikinis in red or black! I'm not sure how I'd respond to you if I saw you on the beach with it though...
Photo cred: me!
So I just got a Target email telling me to check out their Designers for Target website because of the new collections. That's right- it's meant to be plural since there are two lines: Gail Sorronda and Yeojin Bae. I'm afraid I've never heard of Sorronda before, and since the website only has a small part of that collection up, it's kind of hard to judge. I did, however, spot a black sequined bag (there's also one in white) that's $69.99 and quite tremendous. And also a pleated mini, available once again in blk or white- also for $69.99. Too bad it's denim though, because the volume of it makes me think of those infamous SS07 Prada shorts for some reason. I'm not quite sure why...
Yeojin Bae is all about femininity and cute summer pieces. I know pictures may be deceiving but the quality just appears to be so much better! Am quite interested in the belts- it's very cute, very wearable and has that utilitarian/vintage look about it. The other three outfits that I posted here show the variety of the line- you have the LBD, the darling white summer day dress and the luxe tones of that last one is perfect for a night out on the town! Another instance where it reminds me of the SS07 Prada RTW- this time, I'm quite sure it's the color and the silk.


Collection comes out October 13. I suppose I will feel compelled to wander into Target and take a look. Even though the likelihood of me buying is very slim. A maybe on the belt, I guess.
Photo cred: Designers for Target
I lied. I went into Target at 10AM- it was too much effort dragging myself out of bed. The store was as calm and peaceful as ever for that time of the morning. Guess not many people knew about the Josh Goot for Target range then? I didnt see any of the pandemonium that the Stella range supposedly had (I couldnt make it to that one) and there were no naked mannequins. First thought when I say the calm was "Yay! More for me!" Sadly, the quality of the trench did not pass my test ( nor did the fabric suit the style imo)- I hate being such a picky person! The silver fabric fared a bit better on the racer tank but that style just looks strange on my frame.
Ahh! The weather is still dropping and I need more winter clothes!! Whatever am I going to do?
Comes out 9AM tomorrow. I am checking out the range tomorrow morning- got my eyes on the silver foil knit trench coat (left) which is priced at $130 and should look damn fine with black stovepipes/ opaque black tights (maybe the ones with the silver sheen?)/ leggings!! Must say, one of the selling points of this collection is the great likeness with Josh's normal line, in terms of style, but with reduced price tags. Chicalert claims that silver trench from his main collection "retails at around $700 at leading international stores such as the prestigious London retailer Browns Focus, Colette emporium in Paris and Henri Bendel in New York!" Superbe, non? Hopefully the quality will be satisfactory- I will be devastated if the fabrics are as terrible as the Stella for Target line, because I subscribe to the philosophy of quality over quantity.
Going to head in at 9 (no waiting around for me, thanks!), as I think that it wont be nearly as chaotic as the Stella frenzy, considering that the media has not been too noisy about it and that Josh is not as well known as Stella McCartney. Guess I'll find out tomorrow. With any luck, I will score something fabulous and chic!
Cred: chicalert