My friend Dawn turned me onto The Switchboards.If you have your own crafty business check out the forum, which is a message board/community of indie business gals.
There are tons of helpful people on there talking about PR, web sites, shopping carts, and other things to make their business better.
I just spent an hour in the PR forum (my favorite topic!) reading all the messages.
I am super glad I found this group. Now to find more hours in the day to spend reading all the messages!
